K'Chapas case study | Skyline Brand Lab

The challenge

In July 2026, K'Chapas barely showed up on Google Maps for “cachapas”, the dish it is named for. On a 49-point map around the restaurant it was in Google's top 3 at 0% of the points, average position 14.4.

The website

Bilingual menu site for a Venezuelan restaurant and food truck, with direct online ordering, hours and a page per location.

Visit kchapas.com

Google Maps: 0% to 89.8% in about a month

Same map, same search, same radius. Each dot is a Google Maps search made from that spot; the number is where K'Chapas appeared.

Rank map, July 2026: 49 search points around K'Chapas in Doral, almost all ranked 6 to 20+ for cachapas. — **July 2026**0% in top 3 · avg. 14.4

Rank map, September 2026: the same 49 points, 44 of them ranked 1 to 3 for cachapas. — **September 2026**89.8% in top 3 · avg. 2.2

0% → 89.8%of the map in Google's top 3
14.4 → 2.2average map position
618 → 2,270Google Search impressions, 28 days

Google review cards and counter stand

4x6 counter cards with a QR code that opens each location's Google review form, plus a 3D-printable stand.

Review card for K'Chapas Doral with QR code

Google Business Profile cleanup

Got Google to remove a wrong 'Peruvian' description from the Doral profile, and kept weekly posts going for both locations.

Google Ads

One campaign for both locations, built on real food photos. In 30 days, about $700 in spend brought an estimated 57 store visits and 529 requests for directions.

~$700Ad spend, 30 days
57Store visits (Google estimate)
529Direction requests
210Menu views
22Clicks to call
16Online orders

Cachapa doble queso, one of the campaign's image assets

Empanadas, one of the campaign's image assets

Parrilla mixta, one of the campaign's image assets

Table spread, one of the campaign's image assets

Reels and posts in the brand's own style, in Spanish and English.

K'Chapas ViceAn animated pixel-art reel in a Miami-at-night style that lands on the real cachapa photo. The music is original, so the brand owns it.

Arepa or cachapa? Pick your fighterA video-game character-select reel that pits the arepa against the cachapa and ends with 'order both'.

"How's the cachapa?"Real customers answer one question on camera, cut together with captions of their exact words.

The tequeño wakes upAn anime-style episode made from the real tequeño photo. It ends on the untouched photo.

Made to orderReal griddle footage from the kitchen: the corn batter is poured, flipped and folded around the cheese.

The picaña arepaA handheld close-up of the picaña arepa being built, with bold captions and the brand end card.

Post and menu tiles

A set of Instagram and Google post designs in the brand's neon-on-dark style, built from the real food photos.

Text post: accused of selling the best cachapas in Miami

Photography and menus

One consistent shoot of the whole menu, used on the website, the Google profile, ads and social.

Cachapas, arepas and a burger on the table

Printed menu, English and Spanish

The full menu board in two languages, in the brand's neon-on-dark style.

In-store posters

Dish posters for the restaurant walls, one dish per poster.

Loyalty app, built for K'Chapas

A loyalty check-in app built for K'Chapas, for the customer screen at checkout: customers type their phone number after paying and earn points toward free food. The screens show demo data.